My Work

Great stories move people to action, build familiarity and trust. They allow people to be more receptive and open to ideas. Leading communication strategies for some of the largest technology companies on the planet my proven track record of securing ground breaking and inspirational stories include these seen in Wired, Fast Company, and this one in IT World about Artificial Intelligence.

Strategic campaigns are crucial for targeting key audiences. They involve complex content, multiple deliverables and tailoring key messages and tactics to influence decision makers. The Microsoft Security Intelligence Report is just one example of my work bridging the divide between technical complexities and impactful communications.

Overseeing global product launches, thought leadership, and content management requires a deep understanding of how to execute corporate, executive, and stakeholder communications combined with digital marketing strategies that engage targeted audiences and drive towards desired business outcomes like those I achieved for Cyberspace 2025: Today's Decisions, Tomorrow's Terrain, a cybersecurity policy white paper. 

Successful corporate communications involve clear and consistent messaging that aligns with the company's values and objectives while effectively engaging both internal and external stakeholders. My holistic approach of combining proactive, thought leadership, and reactive strategies results in fostering trust, transparency, and a positive reputation that drives business growth and maintains trusted relationships with stakeholders.

From C-Suite to Cybersecurity leaders, to influencers and industry experts, I've created influential leadership platforms that align to, and support, broader business goals for global organizations. This includes writing and producing RSA Keynotes main stage keynotes like this one known for its unique and inspiring call to action, launching and producing podcasts, blog posts, and other influential content.

Leveraging emerging technologies and trends for brand presence that engages target demographics is invigorating. As the creator Microsoft's first cybersecurity podcast, Afternoon CyberTea with Ann Johnson, my goal was to invite industry thought leaders to the microphone for deeper, though provoking conversations with one another using this growing medium.

Having led reactive strategies and counseled industry leaders in response to some of the tech industry's largest cyber, consumer, and compliance issues, in addition to mitigation planning for proactive launches and onsite events, I understand how to build, protect, and nurture brand resiliency at a global level. This includes adeptly navigating complex regulatory landscapes and engaging stakeholders, regulators, and the public.

A brand's positioning is the compass that guides its identity and messaging in the market. When executed effectively, it cultivates a distinctive image that resonates with customers, ultimately shaping a brand's reputation as one that delivers on its promises and stands out amidst the noise like the messaging created for Anvil Secure. In a world where trust and authenticity are paramount, a thoughtful narrative is the cornerstone upon which a strong and reputable brand is built.

There's a saying "Today's peacocks make tomorrow's feather dusters." Brands are under scrutiny now more than ever when it comes to responding to social, economic, or political matters. How and whether a brand chooses to engage on a topic can significantly impact reputation and credibility. In today's perpetually connected world, the consequences have never been more significant. Having a consistent point of view and authenticity are what matter most like this campaign created for AARP.